A company quickly recalling potentially harmful products reflects which ethical standard?

The ethical standard that a company demonstrates by quickly recalling potentially harmful products aligns with the virtue ethics approach. Virtue ethics emphasizes the importance of moral character and the intention behind actions. In this case, the company prioritizes the safety and well-being of its consumers, reflecting a commitment to ethical behavior based on virtues such as responsibility, integrity, and compassion.

By taking prompt action to recall harmful products, the company showcases its commitment to doing what is right, rather than simply following rules or seeking the most beneficial outcome for itself. This proactive stance not only helps to protect consumers but also fosters trust and credibility in the company's values. Such actions align closely with the idea of displaying virtuous characteristics, which are foundational in virtue ethics, as they focus on the moral quality of the actors involved in ethical decision-making.