How is organizational image best defined?

The definition of organizational image as people's general impression of an organization based on feelings and facts captures the essence of how an organization is perceived by its stakeholders, including employees, customers, investors, and the public. This perception is shaped by various factors including brand messages, public relations initiatives, customer experiences, and internal culture.

Organizational image is crucial as it influences how potential employees view the company as a workplace, how consumers view its products or services, and overall brand loyalty. It encompasses both emotional responses and factual knowledge related to the organization's reputation, strengths, and value propositions. Understanding this concept is essential in HRM as it affects recruitment strategies, employee engagement, and organizational effectiveness.

Other options do not accurately encapsulate the idea of organizational image. Annual revenue focuses solely on financial performance rather than perception. The internal culture of a company relates more to its values and practices rather than how it is viewed externally. Lastly, the number of employees is a quantitative measure that does not reflect the qualitative aspects of how an organization is perceived in the marketplace.