Normative commitment involves which feeling?

Normative commitment refers to the sense of obligation an employee feels towards their organization, motivating them to stay due to moral or ethical considerations. This type of commitment is rooted in a belief that it is the right thing to do, often influenced by factors such as loyalty, cultural values, or social norms. Employees with high normative commitment might feel they owe their continued service to the organization because of the investments it has made in them or because they believe in the organization’s mission and ethics. This contrasts with other forms of commitment, such as affective commitment, which is based on emotional attachment, and continuance commitment, which relates to the perceived costs of leaving the organization. The key distinction here is that normative commitment is specifically tied to feelings of obligation rather than personal interests or emotional attachment.