Which tactic involves using objective evidence to persuade someone?

The tactic of using objective evidence to persuade someone is identified as rational persuasion. This approach relies on logical reasoning, factual data, statistics, and solid examples to make a case to others. By presenting clear and compelling evidence, individuals can appeal to the rational side of their audience, making it more likely for them to accept the proposed idea or course of action.

Rational persuasion is effective because it fosters trust and credibility, as the arguments are grounded in reality rather than emotion or opinion. This method helps the persuader communicate their viewpoint in a way that is understandable and relatable, allowing others to see the merit of the position being presented. It is particularly beneficial in professional settings where decisions need to be supported by data.

In contrast, the other tactics listed serve different purposes. Inspiration appeals to emotions and values, assertiveness focuses on expressing one’s needs or wants directly, and exchange involves offering something in return for compliance or agreement. Each of those methods may have their own merits, but they do not primarily utilize objective, factual evidence in the way that rational persuasion does.