Which term refers to the set of practices that affect an individual’s willingness to apply for jobs?

The term that refers to the set of practices affecting an individual’s willingness to apply for jobs is employer branding. Employer branding encompasses the image and reputation of an organization as a place to work, which significantly influences potential candidates' perceptions and their decision to seek employment there. It involves promoting the company’s culture, values, and benefits to attract prospective employees.

Recruiting, while closely related, is the specific process of attracting, screening, and selecting candidates for jobs; however, it is not solely about the practices that influence a candidate's initial interest in applying. Employee onboarding deals with integrating new hires into the organization after they have accepted a position, and job posting is the practice of listing available job opportunities, which also does not directly affect an individual's willingness to apply. Employer branding stands apart as a holistic approach to shaping the attraction of candidates to an organization.